Listing management and the implementation of on-line real estate marketing efforts has become crucial for success for REALTORS© in 2010. According to the National Association of Realtors Profile of Home Buyers and Sellers data, 90% of home buyers utilized the internet to begin their home buying process in 2009. That’s a staggering number compared to the 1999 survey where only 37% of home buyers used the internet in their search to buy a home.
Establishing a branded on-line presence and publishing active listings on the internet is a vital and necessary action to get in front of potential buyers. I will work with you to develop a Listing Management Plan that is customized to meet your needs, market, and targeted buyer.
Customized Listing Management Plan includes:
- Enhanced Listing Text – a written verbal tour, developed to your targted audience, that virtually takes potential buyers through homes
- Home Feedback System – central system that cumulates feedback for the seller and you from potential buyers and other real estate professionals
- Listing Syndication – publishing active listings to the right internet portals and utilizing on-line flyers to market your listings
- Branding – develop an online brand that matches/compliments your direct marketing materials and style
- Single Property Website – marketing listings to their fullest potential with a site devoted to each individual listing
- Marketing Materials – develop direct marketing materials that compliment your online marketing efforts
- MLS Data Update –monitor and/or update your MLS listings, where allowable by the laws governing your state
- Property Hotline Voice-Overs – capture drive-bys with property voice-overs that provides potential buyers with a brief overview highlighting the home’s best features and drives those leads into a lead management system
Listen to Sold Voice-Over 
Listen to Listing Voice-Over
- Target Market – identify and market to your potential buyers
- Seller Reports – custom monthly reports updating sellers on your marketing efforts to get their property sold quickly
- Virtual Tours – powerful and necessary tool that allows potential buyers to preview homes at their convenience and from the comfort of their home or office
Once a listing becomes active, I implement the listing management plan that we have developed. By utilizing internet portals available, coupled with your branding, your listings will be noticed by potential buyers in your targeted market.
Implementing and managing listing coordination on-line is a time consuming task – so why be behind your desk when you can be in your market doing what you do best – selling homes. I take the listing from start to finish – marketing it to its fullest potential.
But the marketing effort doesn’t stop there; listing management also covers maintaining each listing by monitoring the status activities. Keeping your listings fresh and current each step of the way is vital. There are many tools and processes that will enhance your listings to that they to stand out from the crowd and appeal to your targeted market.
There numerous programs that can host and enhance your listings online. I have experience with a wide array of these programs including: Advanced Access, Agency Logic, ala Mode, Franchise Websites (RE/MAX, Century 21, KW), Home Feedback, IDX Broker, Imprev, Number1 Expert, Point2 Agent, Postlets, ProStep, Rainmaker, Real Pro, Real Estate Shows, REALTOR.com, Showing Suite, SupraWeb, Top Producer, Top Producer Websites, Vflyer, Visual Tours, Z57 and many more.
As a Real Estate Virtual Assistant, I work closely with clients to develop a listing management plan that showcases listings, focuses on each listing’s most sought after features and speaks to the targeted potential buyers. Ready to take your on-line real estate marketing coordination to the next level and get ahead of your competition, contact me today for a complimentary consultation.
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