What is the most valuable part of your marketing efforts? What part of your marketing is considered the strongest link? Ask any real estate professional where there bread and butter is in their marketing and their answer over and over again will be– leads! Why – because real estate is a people industry. And leads are people. So where does your Lead Management Plan rank in order of priorities in your real estate marketing plan?
Since leads can come from a variety of sources – phone, email, franchise websites, custom websites, blogs, social networking, referral marketing – it sometimes becomes a slippery slope in keeping it all running smoothly and consistently. Unless you have a system in-place that can immediately harness the power of that lead, you could be losing serious potential gains.
I will work with you to develop a Lead Management Plan that captures your leads, places them into a centralized system, categorizes the leads and implements a plan that keeps you in the forefront. Based on your customized plan, each lead will added to a targeted drip campaign that over time continues to automatically work that lead into a buyer, seller and/or referral.
A solid Lead Management Plan includes:
- Database Management – take your existing contacts and import and organize them into a CRM based on your specifications
- Drip Campaigns – using either your existing campaign or creating a customized a drip campaign that targets your specified market
- Farming Campaigns
- Expired Listings
- Short Sales
- FSBO
- Past Clients
- Sphere of Influence
- Touch Marketing
- Newsletters
- Lead Capture – developing a system that funnels leads from a variety of sources into a centralized system, categorizes each lead and implements an automatic drip campaign
- Marketing Calendar – map out various campaigns and newsletters for the upcoming months – quarterly, semi-annually, annually
There numerous programs that can capture, maintain and continue to work leads into active clients or referrals including: Agent 2000, Top Producer, Act 2000, Online Agent, Tiger Leads, Franchise Websites (RE/MAX, Century 21, KW), Rainmaker, Real Pro Systems, Outlook and other open source programs.
As a Real Estate Virtual Assistant, I work closely with you to develop a Lead Management Plan that quickly captures a lead and places it into the appropriate drip campaign that immediately begins placing you in front of that lead and ahead of your competition. Ready to take your real estate marketing coordination to the next level and get ahead of your competition – contact me today for a complimentary consultation.
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